Providing campaign support - including data analysis and coordination - to our candidates presents a fresh logistical challenge every two years. But this year, Empower Engine’s data visualization platform has increased our ability to support our candidates. They have made data visualization easy.

Anyone who has worked at a state party knows that it’s a juggling act. On a daily basis, we’re supporting candidates, interfacing with our partners at the county level, assisting the efforts of the coordinated campaign, and more. We’re always stretched for resources and time. Earlier this year, we started the Empower Engine data visualization platform to help us meet these challenges and to support our partners in this fast-paced environment. 

District 5A in the Idaho House of Representatives is probably not one that you’ve heard about on the political podcasts or from the Cook Political Report. But Democrat Dulce Kersting-Lark has a great chance to flip this district in the fall. A win here would be an important step toward breaking the Republican supermajority in the Idaho state legislature. District 5A represents one of the hundreds of marginal districts across the country that we are looking to help this year, thanks to our partnership with Targetsmart.

Empower Engine allows our customers to truly visualize their data, enabling them to see things on a map that don’t come through on a spreadsheet. Facing a difficult political environment, the DFL turned to Empower Engine help identify key precincts and pockets of voters who were essential to victory. Creating maps based on voter density helped identify areas that had been previously overlooked, and proved essential to some very narrow victory margins in the state.