The Empower Engine Story

Julie Goldberg and Noah Glusenkamp co-founded Empower Engine, because they saw maps as a vacuum in progressive tech just waiting to be filled. Maps tell a story. There's a reason it's a cliche that “A picture is worth a thousand words.”

Empower Engine initially focused on Washington State, where the co-founders both live. In 2015, they expanded into Minnesota and then went international to work with the Liberal Party of Canada.

In the spring of 2016, Noah left Empower Engine for health reasons, and their only employee with campaign experience left for Hillary for America. Julie doubled down for her clients in Washington and Minnesota, because she would never leave clients in the lurch. She planned to wind down Empower Engine between Election Day and President Hillary Clinton’s inauguration.

We all remember the tragedy of that election day. In the aftermath, everyone was looking for tools that were new and somewhat proven, revitalizing interest in Empower Engine. A partnership with Catalist convinced Julie to keep the company and its products alive.

In 2021, Empower Engine was acquired by stac labs, their biggest 2020 client, to help Democratic State Parties even more.